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Question 6 Evaluation Draft

What have you learnt about technologies from the process of constructing this product?

 

Throughout the process of making my music magazine I have learnt various things about different types of technology some of which I have never used before and some I have used from before and I can see clear difference from when I started and when I finished making the music magazine that my skills have developed and improved a vast amount. Many of the technologies used have been exceedingly great and I really like using them such as Photoshop and InDesign. The camera used to produce the shots of my front cover and all the images used in my music magazine was a canon DSLR which I have never really used and at first I did not know much about the camera however I started getting used to it and learnt things like that aperture control how much light goes into the lens and how shutter speed controls.

 

Things to check and ensure when producing a photograph is that you need check the F stop, this is where how much light comes in, the shutter speed this is to capture image quickly or slowly, white balance this is the natural colours coming in and the flash icon on the camera and also the RSO is changeable where you can make a bright or dark scenario. The best number for good image is 100 or 200. Furthermore, to get more out of the camera you should put in manual mode not automatic. Auto focus and Manual focus can be both usable by any users. There is

Two backdrops which are black and white and you should be 5/6 feet away from the back.

 

Another piece of technology used was studio lightings and this equipment is a very new to me and I have learnt several things about this such as you connect the DSLR camera to it so when you take an image it will make the lights flash equally so it will produce an nice image. The lights are called Bowen lights and the soft boxes fuse to soften to create a natural effect. Trinity lights can be changed to brighter light and softer lighting. There are other lighting equipment such as hairline light, reflectors.

 

Photoshop is a technology which has been used majority of the time when producing my music magazine for instance when taking my image shots with dslr camera I then use Photoshop to enhance the image to make it look more professional. In addition, Photoshop was the technology which I was very comfortable and confident with as I have been using this software several times in different occasion. Although, I knew how to work my way around Photoshop I developed my skills even more allowing myself to improve producing quality images and so on.

 

Blogger is a creative and interactive technology which is useful to post things such as photos, your thoughts and feelings and also to get views on things from other people. At first I did not know much about blogger as I have never really used it but when I familiarised myself with the technology I got used to it and started posting media coursework and updates of my music magazine.

 

InDesign is another software which was used many times when producing my music magazine and it was used to produce my double page spread and contents pages. This technology was quite difficult for me to use as I never really used it as much as Photoshop however, InDesign had margins which enable me to align my text on the page and images evenly.

 

Furthermore, illustrator was another technology used in my project and this was to produce the logo of my music magazine which is called BGH magazine and BGH stands best grime and hip hop. Illustrator was rather difficult to use but I had some help to know the basic the things of the software such as creating a background for your logo and including which can be modified.

 

Moreover, Prezi was an amazing and easy technology which was used during my project and this was rather helpful in producing proposals as you can make the presentation fun with animations and including images which make the text more appealing. This taught me to how to add image, text and video to the presentation and also this was the software which helped me to plan music magazine.  

 

Time toast was online timeline story to set deadlines and it was creative and beneficial which helped me to organise and meet my deadlines so I can be on top of work. Also taught me how to change the dates of the deadlines allowing myself to develop my work and progress it even further.          

Question 5 Evaluation Draft

Who will be the audience for your media product?

The audience for BGH magazine will be aged between 16 to 30, establishing an median age of 24. This is because majority of the people have familiarised theirself with grime and hip hop music and it has immensely grown as an world wide genre. Many people from the different countries listen to these genres which suggests that it is diverse and become open to many age range, ethnicities and allowing them to attend events such as concerts for example hot 97 summer jam which is one the biggest hip hop concert during the summer.

As for the location majority of the people are in cities and this is where most of the events happen and popular parties and shows takes place. In addition, the readership of the BGH magazine will be global producing readers around the world. Also this will increase the global sales and also the readership of BGH magazine.

The gender of the magazine will be based on both male and female genders but the majority of the magazine will draw attention to the male audience due to the fact that many of the grime and hip hop artist are males and talk about things which relate to the male audience.

The class of BGH magazine is for the working and middle class as both classes are interested in trending things in fashion and attend shows and concerts. Majority of the audience will be working class as they support grime music more than hip hop and middle class people listen to more hip hop as they have a flashy lifestyle.

The hobbies of the audience of BGH magazine include listening to music, shopping and doing popular sports such as football or basketball. Furthermore going to shows and concerts and wearing trendy fashion such as clothing influenced by artists. Also other hobbies may be going to foreign countries and going to concerts there.

Despite the fact that grime and hip hop artist consists of african caribbean artists and the audience does not solely consist of african caribbean people. By asking various people in my class from different ethnicities about whether listen to grime and hip hop music and i received many positive responses. This implies that the genres of hip hop and grime is exclusive to everyone showing that it is diversed.

Question 4 Evaluation Draft

Who will be the audience for your media product?

The audience for BGH magazine will be aged between 16 to 30, establishing an median age of 24. This is because majority of the people have familiarised theirself with grime and hip hop music and it has immensely grown as an world wide genre. Many people from the different countries listen to these genres which suggests that it is diverse and become open to many age range, ethnicities and allowing them to attend events such as concerts for example hot 97 summer jam which is one the biggest hip hop concert during the summer.

As for the location majority of the people are in cities and this is where most of the events happen and popular parties and shows takes place. In addition, the readership of the BGH magazine will be global producing readers around the world. Also this will increase the global sales and also the readership of BGH magazine.

The gender of the magazine will be based on both male and female genders but the majority of the magazine will draw attention to the male audience due to the fact that many of the grime and hip hop artist are males and talk about things which relate to the male audience.

The class of BGH magazine is for the working and middle class as both classes are interested in trending things in fashion and attend shows and concerts. Majority of the audience will be working class as they support grime music more than hip hop and middle class people listen to more hip hop as they have a flashy lifestyle.

The hobbies of the audience of BGH magazine include listening to music, shopping and doing popular sports such as football or basketball. Furthermore going to shows and concerts and wearing trendy fashion such as clothing influenced by artists. Also other hobbies may be going to foreign countries and going to concerts there.

Despite the fact that grime and hip hop artist consists of african caribbean artists and the audience does not solely consist of african caribbean people. By asking various people in my class from different ethnicities about whether listen to grime and hip hop music and i received many positive responses. This implies that the genres of hip hop and grime is exclusive to everyone showing that it is diversed.

Question 3 Evaluation Draft

What kind of media institution might distribute your media product and why?

The media agency which will publish and distribute my music magazine is Bauer media.

Bauer media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

The reason of picking Bauer Media as my publishing and distributing services is because they are involved in other music stations, magazines and channels which are rather successful. For example they are involved in Kerrang and 4MUSIC. This publisher is different from all the others because they are involved in various amounts of Brands such as Kiss Fresh, MOJO and Q etc. Although, they have many music magazine they don't have hip hop or grime magazines as why i am putting my magazine for this publisher.

Bauer media can appeal to a larger and diverse audience allowing to increase sales and a stable readership. By bauer media being my publisher and distributor they can advertise my music magazine on radio channels and on the tv channels which cross globally and as well as advertising online which is the most recognition it will get internationally helping the sales even more.

Bauer media has a big social media based fans such as on Instagram, Twitter and Facebook this will allow and encourage young individuals to read and be engaged to the magazine as they are part of my audience. Furthermore, social media will attract a larger audience which will help the magazine. Also my music magazine will distribute electronically via their own app and this will allow them advertise theirself. This app will mainly appeal to the younger generation as they don’t like physically having a book or magazine.

Bauer media will distribute the magazine in worldwide stores such as Tesco, Wh smith and Hmv and it will help  increase the monomerization and readership.

Question 2 Evaluation Draft

How does your media product represent particular social group?

The audience of grime and hip hop can be shown in the images of my front cover, dps and contents page with series of dark colours which gives the magazine a serious tone and feeling towards the genre. My media product represents a particular social group such as the young individuals and middle aged people i have done this by including various amount of colours for instance dark colours like black, purple and red. The language used throughout my music magazine is mainly due for the young individuals aged between 16-26 as it contain some use of informal language however, the double page spread is formal as it will interest the older audience. The audience of BGH magazine can also be shown through the young model as the clothing is really trendy and it allows teens and young individuals to pick up these new styles and be engaged to the magazine. The fashion sense of the magazine will influence more younger people such as teens to read the magazine and be more entitled to what they wear and find common trends.

The gender of the magazine is mainly for the males because as grime in the uk is a big thing and most of the top grime artists are males such as stormzy they talk about things such as crime and violence on the streets which don't really relate to the females. In addition, Hip hop is always a male influence as it has the same reason as grime. Although, there are female artists such as Nicki Minaj the majority is male which express explicit information. However, the colour scheme of black, red and dark purple will attract both genders males and females. The age of the audience is determined from the images used which expresses the ageing of the magazine which is mainly young people. However, the terminology used in the double page spread is formal which will attract older audience.

The social class of the magazine is middle and working class because of this is the fact that the language used in the front cover and contents is informal whereas the terminology used in the double page spread is formal. As grime is a big scene is the UK it mostly attract the working class due to the information the spread through their songs such as struggling at first but working there way up. On the other hand, the audience will be into club life and new technology which all consume a huge amount of money which aims at the middle class.

Question 1 Evaluation Draft

In what ways does your media product use, develop or challenge forms and conventions of real media products?

My music magazine which is called BGH which stands for Best Grime and Hip-Hop. In addition, I used a variety of conventions which was influenced by my case studies XXL Freshman 2015 and Rolling Stone. My magazine develops and challenges forms of real media magazines. Firstly, my front cover follows conventions of XXL and the layout of the front cover is similar to an XXL magazine which was different from my original XXL magazine. Furthermore, the bold text applied on the side was followed from the XXL magazine as the text is rather clear, vivid and appealing. The image applied on the front cover was different from my case studies as they were image of a group of hip hop artists and an image, shot type of the face which included Dr.Dre and Ice Cube. Whereas, my image challenged this by including an image shot by my model crouching down.

Both magazines BGH and XXL also share similar genre which link to one another, allowing me to make my magazine look like a real music magazine and also show that my magazine follows the genres of hip hop and grime. The use of bold text in cover lines and masthead is similar to XXL and Rolling Stone as they allow readers of the magazine to read with ease and also to be appealing to the audience. The colour scheme of my music magazine BGH has similarities with my case studies which are XXL and Rolling Stone. The colour scheme of BGH magazine consists of purple, blue, red and black the reason for this is because red is the XXL logo colour so i wanted it to represent hip hop and in grime magazine there a lot of darker colours so i added purple to my magazine and black as it makes everything vivid and defining which allows the consumers to be engaged and i wanted it to look professional.

{3 examples of my music magazine in the colour scheme Front cover, DPS and Contents}