Question 3 Evaluation Draft

What kind of media institution might distribute your media product and why?

The media agency which will publish and distribute my music magazine is Bauer media.

Bauer media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being industry innovators.

The reason of picking Bauer Media as my publishing and distributing services is because they are involved in other music stations, magazines and channels which are rather successful. For example they are involved in Kerrang and 4MUSIC. This publisher is different from all the others because they are involved in various amounts of Brands such as Kiss Fresh, MOJO and Q etc. Although, they have many music magazine they don't have hip hop or grime magazines as why i am putting my magazine for this publisher.

Bauer media can appeal to a larger and diverse audience allowing to increase sales and a stable readership. By bauer media being my publisher and distributor they can advertise my music magazine on radio channels and on the tv channels which cross globally and as well as advertising online which is the most recognition it will get internationally helping the sales even more.

Bauer media has a big social media based fans such as on Instagram, Twitter and Facebook this will allow and encourage young individuals to read and be engaged to the magazine as they are part of my audience. Furthermore, social media will attract a larger audience which will help the magazine. Also my music magazine will distribute electronically via their own app and this will allow them advertise theirself. This app will mainly appeal to the younger generation as they don’t like physically having a book or magazine.

Bauer media will distribute the magazine in worldwide stores such as Tesco, Wh smith and Hmv and it will help  increase the monomerization and readership.