Tuesday, 13 October 2015

Distribution Of Magazine (Rolling Stone)



The way Rolling stone distribute their magazine similar to the ways XXL distribute by having several distributing networks which print and deliver the music magazine to newsstands but they see how much they need to print and copy so they don’t waste any magazine which are made. In addition, Rolling Stone offer subscription which is heavily discounted on the overall price of magazines you will be receiving. This is way which is better for consumers to buy magazine because you can get the digital version or postal delivered which saves a lot of time. For example, Rolling Stones price for subscription is 40 dollars with 52 magazines which will be arriving to your doorstep every week.

On the other hand, Rolling Stone has a website completely different from the content in their magazine because in their website they talk about different topics and subjects. For instance they have sections for politics, movies, sports and music news. In the magazine its talks about only music related things such as the background of hip hop artists. Rolling stone has an electronic band extension which is where magazine industry broaden their online presence so in this case they are Facebook, Twitter and Instagram these are ways in which consumers can be made and get a bigger audience to read their magazine and it is also a way of advertisement.





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